Green Mountain Coffee
Our efforts were focused on integrating a name change - from Green Mountain Coffee Roasters to simply, Green Mountain Coffee - and improving consistency throughout the product line while preserving the initial character that was distinctive to the brand's success. Challenge accepted.
We updated their logo and commissioned new artwork to the forefront, convincing Green Mountain to retain their original illustrator and let his interpretations envelop the whole package to fortify brand equity and brand recognition.
Our greatest challenge and achievement was designing an effective identification system that effortlessly presented over seven different differentiators to the customer in a concise capsule of information.